The FOODSYL launch was supported by integrated communications across social media and the press office, with the aim of highlighting the new product

FOODSYL LAUNCH AT METPACK

The launch of FOODSYL, presented in May at METPACK, achieved visibility thanks to an integrated communications strategy that combined social media and press office. This coordinated approach highlighted the product’s novelty and strengthened the brand’s market positioning.

Media coverage, particularly in national and international specialized press, helped introduce FOODSYL to the target audience, highlighting its distinctive features and positioning in the innovative packaging sector.

FOCUS ON THE NEW PACKAGING

One of the key aspects of the communication was FOODSYL’s new packaging, a distinctive element of the project. The system developed by Ecocap’s introduces an “easy peel” technology for food cans, replacing the traditional tab and rivet with a heat-sealed foil seal.

The packaging’s design and structure were highlighted in both social media and press releases, becoming a key driver of the launch narrative. The goal of the strategy was to highlight not only the product’s technology and functionality, but also its visual identity and positioning, helping to strengthen its market recognition.

SOCIAL MEDIA AND PRESS COMMUNICATION

The launch phase was supported by social media activities and a targeted press campaign. Press releases, particularly in industry publications, helped ensure initial editorial coverage of the project.

The synergy between digital channels and traditional media allowed FOODSYL to be presented to the market and positioned the new technology within the innovative food packaging sector.