{"id":49023,"date":"2026-06-23T11:20:29","date_gmt":"2026-06-23T09:20:29","guid":{"rendered":"https:\/\/foodsyl.com\/?p=49023"},"modified":"2026-06-23T11:20:29","modified_gmt":"2026-06-23T09:20:29","slug":"foodsyl-comunicazione-integrata-per-il-debutto-del-nuovo-sistema-easy-peel","status":"publish","type":"post","link":"https:\/\/foodsyl.com\/it\/2026\/06\/23\/foodsyl-comunicazione-integrata-per-il-debutto-del-nuovo-sistema-easy-peel\/","title":{"rendered":"Foodsyl: comunicazione integrata per il debutto del nuovo sistema \u201ceasy peel\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_image_element image=&#8221;49027&#8243; alignment=&#8221;center&#8221; preloader=&#8221;&#8221; css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221; el_design=&#8221;{&#8220;desktop&#8220;:{&#8220;margin-top&#8220;:&#8220;10&#8220;}}&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;link&#8221;]<strong><span style=\"font-size: 22px;\"><em>Il lancio di FOODSYL \u00e8 stato supportato da una comunicazione integrata tra social media e ufficio stampa, con l\u2019obiettivo di valorizzare la novit\u00e0 di prodotto.<\/em><\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221; el_design=&#8221;{&#8220;desktop&#8220;:{&#8220;margin-top&#8220;:&#8220;10&#8220;}}&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;link&#8221;]<\/p>\n<h3><span style=\"color: #003e66;\"><strong>LANCIO FOODSYL A METPACK<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Il lancio di FOODSYL, presentato a maggio a METPACK, ha ottenuto visibilit\u00e0 grazie a una strategia di comunicazione integrata che ha combinato attivit\u00e0 di social media e ufficio stampa. Un approccio coordinato che ha permesso di valorizzare la novit\u00e0 di prodotto e rafforzare il posizionamento del brand sul mercato.<\/p>\n<p>La copertura mediatica, in particolare su stampa specialistica nazionale ed internazionale, ha contribuito a presentare FOODSYL al pubblico di riferimento, evidenziando gli elementi distintivi della proposta e il suo posizionamento nel settore del packaging innovativo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221; el_design=&#8221;{&#8220;desktop&#8220;:{&#8220;margin-top&#8220;:&#8220;10&#8220;}}&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"color: #003e66;\"><strong>FOCUS SUL NUOVO PACKAGING <\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Uno degli aspetti centrali della comunicazione \u00e8 stato il nuovo sigillo, elemento distintivo del progetto FOODSYL. Il sistema sviluppato da Ecocap\u2019s introduce una tecnologia \u201ceasy peel\u201d per le lattine alimentari, che sostituisce la tradizionale linguetta con una sigillatura in foil termosaldato.<\/p>\n<p>Il design e la struttura del packaging sono stati valorizzati sia nelle attivit\u00e0 social sia nelle uscite stampa, diventando uno dei principali driver della narrazione del lancio. L\u2019obiettivo della strategia \u00e8 stato quello di mettere in evidenza non solo la tecnologia e la funzionalit\u00e0 del prodotto, ma anche la sua identit\u00e0 visiva e il posizionamento, contribuendo a rafforzarne il riconoscimento sul mercato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221; el_design=&#8221;{&#8220;desktop&#8220;:{&#8220;margin-top&#8220;:&#8220;10&#8220;}}&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><strong>COMUNICAZIONE TRA SOCIAL MEDIA E UFFICIO STAMPA<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]La fase di lancio \u00e8 stata supportata da attivit\u00e0 sui social media e da una campagna stampa mirata. Le uscite stampa, in particolare su testate di settore, hanno contribuendo a garantire una prima copertura editoriale del progetto.<\/p>\n<p>La sinergia tra canali digitali e media tradizionali ha permesso di presentare FOODSYL al mercato e di posizionare la nuova tecnologia all\u2019interno del settore del packaging innovativo per alimenti.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Consumers increasingly demand:<br \/>\n-safer packaging<br \/>\n-easier opening<br \/>\n-cleaner design<\/p>\n","protected":false},"author":1,"featured_media":49027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-49023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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